Peter Cervieri from Scribemedia.org hosts a really interesting panel discussion on video consumption habits online.
Notes of interest
- Kids watching Youtube with others is an interesting social experience
- They watch almost three quaters of all their video on the web
- No one watches on mobile devices. The ipod owners would download music videos, but only watch them on long trips. Commuting is an audio experience
- For longform content, video quality is important. Shortform (30 secs to a minute) the quality isn’t a factor, but for full shows the panelists were playing it out through TVs.
- Strong use of NBCs online service (among others) rather than getting longform content from torrents/pirate sites. They would, however, use Acquisition/Limewire to download music. One kid even knew someone who’d been ‘caught’ downloading pirate movies and was therefore cautious
- Some kids message/chat during broadcast content when they know their friends are watching the same show (but rarely). But mainly they still use phones to talk one on one after the show has finished
- Panelists were more attached to their computers than TV. They’d “drop it in a second” if they were on a budget, TV “isn’t a necessity” whereas the internet is
- Every kid had (or wanted) a mac
- Plug-ins are bad. Windows Media/Real Player downloads mentioned as too much of a barrier to consume content
- iFilm mentioned as too ad heavy. Buffering the advert video is delaying access to the content. Pre-rolls mentioned as especially bad. Non obtrusive ads (banners) weren’t seen as a problem. TV ads much more memorable and if online campaigns matched the broadcast, then they are more clickable
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